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Secret Life of Cats sparks sales boom

Amazon reports soaring sales of pet tracking devices

Following BBC Two's recent Secret Life of Cats broadcast, it seems the nation's pet owners are eager to find out what their own furry friends get up to in secret.

Amazon's newly released G-PAWS GPS Data Recorder, which went on sale on June 15, has seen a 350 per cent increase in pre-orders since the programme aired on June 13.

The Secret Life of Cats revealed the findings of researchers at the University of Lincoln, who studied the activities of 50 cats over a 24-hour period, using GPS collars and cat-cams.

The device from Amazon also uses GPS technology to track the movements of cats and dogs, allowing owners to observe their wanderings online, from an aerial or street-level map.

"Pet GPS tracking devices are a fun way to find out about the secret lives of your pets," said Xavier Garambois, Vice President of EU Retail at Amazon.

Paul Dore from Amazon's Pet Supplies store, added: "Interest in GPS devices for animals has recently soared. This is the fastest pre-ordering pet technology item we have had in the store to date."

 

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The secret life of cats

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Two new roles on BEVA Nurse Committee

News Story 1
 The BEVA has opened two new roles on its Nurse Committee.

There is one role available for a full member (for three years) and one role for a student member (until they qualify).

Members must attend all meetings, occurring four times a year. They will assist the committee in understanding the field, identifying issues and engaging with external parties.

More details can be found here. 

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News Shorts
BSAVA publishes Guide to Nutrition in Small Animal Practice

The BSAVA has added a small animal nutrition advice booklet to its series of BSAVA guides.

The BSAVA Guide to Nutrition in Small Animal Practice offers a resource for veterinary professionals to provide appropriate nutrition for animals. As well as maintaining the wellbeing of healthy pets, the guide explores how nutritional requirements change in times of illness and disease.

The guide is divided into five sections, which explore the importance of nutritional assessment; diet types; feeding at different life stages; feeding for specific situations; and feeding for specific diseases. Online resources are also in the BSAVA Library including client handouts and videos.

It is designed to be suitable for referencing, in-depth case planning and team training sessions.

The BSAVA Guide to Nutrition in Small Animal Practice can be purchased online from the BSAVA store.