Owen Paterson launches elephant season

The government has launched a new drive to save the elephant following reports that poaching levels are at their highest since records began.

The new initiative is part of the "If They're Gone" campaign, which was first launched by environment secretary Owen Paterson on March 4, to highlight the threats posed to iconic endangered species.

The new elephant season of the campaign is set to run for three months, having been launched by Owen Paterson at the Knowsley Safari Park on June 3.

Speaking at the launch, Owen Paterson said: "Today, we are here to highlight the plight of this iconic and majestic animal, to ensure it’s still here for our children, and for future generations.

"It’s totally unacceptable that elephants are being poached at such an alarming rate, fed by a high demand for traditional Asian medicine."
More than 20 wildlife organisations, zoos and safari parks have partnered the campaign to offer practical advice to consumers and tourists about how they can help to save the elephant.

Eveline de Wolf, head of animal management at Knowsley Safari says: "Through conservation and education, we are working to make sure that our children’s children grow up in a world where an elephant is more than just a memory."