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Tracking system monitors health
Mobile application sends health data

An innovative system known as CowView could help to improve bovine welfare, as it allows each animal in a herd to be tracked, with location and behavioural alerts sent to the farmer's PC, tablet or smartphone.

The system allows for continual analysis of the animal's position and behaviour, having significant implications for herd health management, as it can alert farmers to unusual behaviour which could be indicative of ill health.

As smaller farms are consolidating to meet the increasing demands, GEA Technologies and Zebra Technologies Corporation have collaborated on the innovative system which could act as an early warning sign for health issues.

GEA collaborated closely with Zebra to create CowView, using real time location solutions (RTLS) to help farmers meet the demands of larger herds.

The CowView tag is hung from each animal's neck using specially designed collars. This tag then transmits the animal's location and activity to the preferred device of the farmer - PC, tablet or smartphone - via stationary sensors.

Jill Stelfox from Zebra said: "For the first time, farmers can now obtain a full and continuous analysis of the position and behaviour of each individual cow and use this knowledge to ensure the wellbeing of their animals."

CowView is currently monitoring 4000 cows across seven farms in Germany, the Netherlands and Denmark, and is now being installed in farms in the UK and Scandinavia.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.