New prescription diet launches
Image: Metabolic Advanced Weight Solution, Hill's Pet Nutrition
Following its announcement at the recent BSAVA Congress, a new prescription diet tackling pet obesity has been launched by Hills Pet Nutrition.
Pet obesity has been a source of ongoing concern, highlighted by the recent PDSA PAW Report, which found that 18 million UK pets are facing premature deaths due to unsuitable diets.
According to Hill's, the new Prescription Diet Metabolic Advanced Weight Solution works with the unique energy expenditure of each pet, to support not only weight loss but also weight maintenance. This is a departure from traditional dietetic weight loss foods that rely on calorie restriction.
Trials of the new diet reportedly found that 88 per cent of pets lost weight, even when their normal feeding patterns were not changed.
According to the company, the synergistic blend of natural ingredients in the new food increase the pet's ability to burn fat. The diet is also suitable for long-term feeding, and available in dry and wet formulations.
Visit the Hill's Pet Nutrition website for more information.
FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.
