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Battersea campaign to help Staffies
Image: Care2.com
Campaign to challenge public perception of breed

Battersea Dogs & Cats Home is attempting to rehabilitate the image of the Staffordshire Bull Terrier. The "Staffies. They're Softer Than You Think" campaign has been designed to challenge the public perception of the breed and tackle common misconceptions which have led to the breed acquiring a reputation for being dangerous.

The popular image of the breed as being a fighting dog that is a threat to public safety comes as dramatic contrast to the earlier reputation of the breed as being good with children and the previous nickname of 'Nanny dogs' . A YouGov survey commissioned by Battersea found that 14% of 18-24 years olds surveyed incorrectly described the breed as 'illegal' and that only 10% of a sample of 2116 people recognised that the breed could be a family pet.

Commenting, Chief Executive of Battersea Dogs & Cats Home Claire Horton said "More people consider the dog to be a fighting dog than a family dog. It's time we gave the breed a chance and got to know Staffies for the lovely, friendly dogs they really are...We're working with many proud, responsible owners to champion the positive qualities of the breed, as it's vital that we tackle the issue at its source. Staffies will only stand a chance if we dispel the notion of a dog as a weapon or accessory in inner-city communities."

More information about the campaign can be found here.

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Animal Medicines Amnesty returns this November

News Story 1
 Veterinary practices are being urged to help owners safely dispose of any unused and expired pet medicines - not just antibiotics - during November's Animal Medicines Amnesty.

Organised by the Responsible Use of Medicines Alliance Companion Animal and Equine (RUMA CA&E), the initative is supported by a range of cross-sector organisations.

Practices are encouraged to use the campaign to engage the whole practice team and raise awareness of the safe disposal of medicines with clients. Learn how your practice can get involved at rumacae.org.uk 

Click here for more...
News Shorts
APHA launches free virtual work experience programme

The Animal and Plant Health Agency (APHA), in collaboration with Springpod, has launched a free virtual work experience programme, giving young people across the UK the chance to explore careers dedicated to protecting animal and plant health.

The on-demand programme offers a unique insight into career opportunities within APHA, showcasing how students can contribute to tackling some of the UK's most critical biosecurity and environmental challenges.

Designed for students aged 13 and over, the course includes more than 10 hours of engaging content featuring real-life industry insights, scenario-based challenges, and practical guidance on applying for jobs. To register for the course, visit the APHA website.