RSPCA online campaign to launch
The Royal Society for the Prevention of Cruelty to Animals' (RSPCA) Freedom Food labelling scheme will be expanding its online presence by launching a new online campaign to increase awareness amongst the general public about the Freedom Foods scheme and provide another source of education on animal welfare in a farming context.
Commenting, Freedom Food's Marketing Manager Liam Kurzeja said “The campaign is aimed at budget-conscious people who care about animals. The message we want to get across is that if you care about farm animal welfare, Freedom Food is the only label backed by the RSPCA. The Freedom Food logo means you can be sure that the food you are buying has come from animals reared on farms that have been inspected to the RSPCA’s higher welfare standards. But just because a product is higher welfare, it doesn’t always mean it costs a lot more. Freedom Food chicken can cost as little as 86p more than a standard chicken - that’s less than the price of a lottery ticket.”
A copy of the Freedom Food's Celebrity Recipe Collection eBook is available for download, along with more information about farm animal welfare and where Freedom Food labelled products can be bought, on the Freedom Food website.
FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.
