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Support for Local Food
Nearly a third (30%) of shoppers say they have specifically purchased locally produced food over the last month, which is double the number in 2006, according to new consumer research released by food and grocery analysts IGD.

Support for ethically produced foods in general has withstood the pressures of an 18-month recession and is in fact growing, despite the tough economic conditions.

When asked about food they have specifically purchased over the last month, shoppers responded:

  • 30% said locally produced food (up from 15% in 2006)
  • 27% Fairtrade products (up from 9%)
  • 18% products with high animal welfare standards (up from 11%)

Joanne Denney-Finch, chief executive, IGD, said: "These figures prove what we have been saying throughout the recession – shoppers are looking for both value and values. They are not simply looking for cheaper food in tough times, they also expect the grocery industry to support their moral and ethical values."

One in five (20%) would like a farmers’ market or farm shop
to be established nearby
Drilling down into reasons for supporting local food in particular, most said that it was fresher, but the biggest riser over the last few years has been support for the local economy:

  • 57% said they purchased local food because it has not travelled as far and is therefore fresher
  • 54% wanted to support local producers and farmers (up from 28% in 2006)
  • 34% wanted to support local retailers (18% in 2006)
  • 29% wanted to keep jobs in the local area (up from 14%)

IGD also asked shoppers what improvements they would like to see to their food and grocery shopping experience. Once again, support for locally produced food was up, with 31% saying they would like more local products available to them, compared with 12% in 2005. One in five (20%) would like a farmers’ market or farm shop to be established nearby, up from 15% in 2005.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

Click here for more...
News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.