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Rebrand marks fresh chapter for Royal Kennel Club
The RKC is expanding its focus from pedigree dogs to all dogs across the UK.

New dog census will guide research and support new initiatives.

The UK’s largest organisation devoted to dog health and welfare has today (25 November) relaunched as The Royal Kennel Club (RKC).

The rebrand follows the honour of being granted the Royal prefix by His Majesty The King in 2023, and will be marked with a special “21-dog salute” outside Windsor Castle.

In a significant shift, the RKC is expanding its focus from pedigree dogs to all dogs across the UK. Central to this is the launch of the UK’s largest-ever Dog Census, a landmark project designed to shape the future of dog health and ownership. 

The Census will collect invaluable data on dog health, behaviour, lifestyle, and wellbeing, guiding scientific research and supporting new initiatives. 

Alongside the Census, the RKC has announced a new, digital platform to support dog owners through a range of products and services, set to launch in February 2026.

Jannine Edgar, CEO of The Royal Kennel Club, says: “This is a landmark moment for dogs in the UK. Becoming The Royal Kennel Club is not just an honour, it’s a responsibility to uphold standards not just of dogs but for dogs. 

“We are opening our doors wider than ever before, inviting every dog owner to be part of a movement that puts canine health, happiness, and inclusion at its heart. The Dog Census, the evolution of Crufts, and our expanded health programmes are just the beginning. Every dog matters, and together, we can shape a better future for them all.”

She added: “The granting of the Royal prefix, and the 21-dog salute tribute, reflects the deep and enduring bond between dogs and people, including generations of Royalty; a relationship The Kennel Club has proudly championed for 150 years and is excited to continue for generations of dogs to come.”

Image (C) Shutterstock/Daria Shvetcova. 

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Animal Medicines Amnesty returns this November

News Story 1
 Veterinary practices are being urged to help owners safely dispose of any unused and expired pet medicines - not just antibiotics - during November's Animal Medicines Amnesty.

Organised by the Responsible Use of Medicines Alliance Companion Animal and Equine (RUMA CA&E), the initative is supported by a range of cross-sector organisations.

Practices are encouraged to use the campaign to engage the whole practice team and raise awareness of the safe disposal of medicines with clients. Learn how your practice can get involved at rumacae.org.uk 

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APHA launches free virtual work experience programme

The Animal and Plant Health Agency (APHA), in collaboration with Springpod, has launched a free virtual work experience programme, giving young people across the UK the chance to explore careers dedicated to protecting animal and plant health.

The on-demand programme offers a unique insight into career opportunities within APHA, showcasing how students can contribute to tackling some of the UK's most critical biosecurity and environmental challenges.

Designed for students aged 13 and over, the course includes more than 10 hours of engaging content featuring real-life industry insights, scenario-based challenges, and practical guidance on applying for jobs. To register for the course, visit the APHA website.