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Camilla Edwards nominated in Digital Women Awards 2025
Dr Edwards' guided reporting software supports users through ultrasound scans.
The FOVU founder is a finalist in the ‘Innovator of the Year’ category.

Veterinary surgeon and business founder Camilla Edwards has been nominated for ‘Digital Woman of the Year’ and ‘Innovator of the Year’ in this year’s Digital Women Awards.

She is recognised for her work as the founder of First Opinion Veterinary Ultrasound (FOVU), an organisation designed to improve confidence with ultrasound technology.

Dr Edwards has nearly 20 years of experience in small animal veterinary care. Through her time in first opinion practice, she says she noted that a lack of confidence was causing veterinary notes to appear vague.

Her guided reporting software, FOVU Report, is designed to help users during an ultrasound scan and educate them throughout the process. This is hoped to produce reports which support decision-making and communication.

The software will be shared as part of FOVU’s Basics course, which starts on 6 October 2025.

Dr Edwards’ work has seen her nominated for the Digital Woman of the Year award, and as a finalist in the Innovator of the Year category.

She said: “I created FOVU Report to help first-opinion vets move beyond vague ultrasound notes to clear, structured reports that build confidence and improve care.

“To now be shortlisted for both Innovator of the Year and Digital Woman of the Year at the 2025 Digital Women Awards is such an honour — and, to me, it recognises the importance of giving first-opinion vets the digital tools they need to thrive.”

The Digital Women club aims to empower women with the digital skills needed in the workplace. It provides its members with knowledge and practical support to evolve to workplace requirements.

Ahead of its annual celebration, the Digital Awards & Conference, the club has announced 60 Digital Women to Watch in 2025. The list showcases those making advancements in the digital world and supporting the next generation of women.

Of these 60, one nominee will be recognised as this year’s Digital Woman of the Year Award. The other categories include Young Digital Woman of the Year, Digital Entrepreneur of the Year and Digital Innovator of the Year.

The winner of the Digital Woman of the Year Award, as well as the winners of the other categories, will be revealed at the Digital Women Awards Ceremony at The Grand Connaughts Room in London on 17 September 2025.

Image © FOVU

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

Click here for more...
News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.