Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Vets urged to take steps to prevent IBR this winter
"Once farmers realise the knock-on value of healthier animals, they usually decide to follow the many other farmers who have already adopted good vaccination schemes for their herd” - Nicole Baldry, MSD Animal Health.

MSD Animal Health advises early discussions with dairy clients. 

Vets are being urged to help dairy farmers prevent respiratory disease outbreaks in their herds ahead of the winter.

The call from MSD Animal Health comes in response to new figures that show 70 per cent of UK dairy herds are affected by Infectious Bovine Rhinotracheitis (IBR), while only 22 per cent of farmers are currently vaccinating.

Nicole Baldry, dairy veterinary adviser at MSD Animal Health, said: “It’s well-known that respiratory disorders, such as IBR, are more likely to happen at periods of stress or herds mixing. 

“With the greater risk of respiratory pathogens spreading between animals during the winter housing period, due to the enclosed air space and higher stocking densities experienced, it’s crucial for dairy farmers to build their herd’s immunity ready for housing.” 

Ms Baldry is advising vets to start discussing options with dairy clients four weeks before they plan to house their herds for winter. Doing so will allow enough time for a visit to the farm, during which vets can identify any improvements that could be made to housing and ventilation and for IBR vaccines to be delivered and administered. 

She continued: “When discussing IBR with farmers, there will inevitably be perceived barriers towards vaccination and biosecurity measures, so it’s important to be sensitive to the practical and financial challenges a business may face. For the farmer, it’s important they consider that the benefits of protecting herd health and productivity against the impact of IBR outweigh the cost and effort of implementing a vaccination programme,” she added. 

“It can be difficult for farmers to measure the return on investment of vaccination, given that the effect is generally a lack of disease. So, to help farmers understand its value, vaccination can be described as a form of insurance and a key tool to use alongside nutrition, hygiene and biosecurity.”

Ms Baldry added: “It’s a mindset change, and once farmers realise the knock-on value of healthier animals, they usually decide to follow the many other farmers who have already adopted good vaccination schemes for their herd.”

Image (C) MSD Animal Health.

Become a member or log in to add this story to your CPD history

FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

Click here for more...
News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.