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Petting dogs increases emotional arousal
Petting the dog increased the activity in the prefrontal cortex the most.
Study explores brain activity in dog-human interactions.

A study led by academics from Switzerland has found that interacting with dogs leads to higher levels of activity in the prefrontal cortex of humans, improving emotional involvement and attention.

Researchers found that this stimulating effect continues after interaction with the dogs are over, but the effect is reduced when the real dogs are replaced with stuffed animals. The findings of this have potential implications for animal-assisted clinical therapy.

In order to explore the effect of animal contact on the human brain, and to understand what happens within the brain in different forms of human-dog contact, researchers found 21 healthy individuals to take part in six sessions each.

For three of these sessions, participants had contact with a dog, and in the three control sessions, they interacted with a plush animal. In these sessions, researchers measured oxygenated, deoxygenated, and total haemoglobin and oxygen saturation in the blood in the frontal lobe of the brain to assess the brain activity.

Participants had the opportunity to view a dog, recline with the dog against their legs, and pet the dog. All of these conditions were replicated with the plush animal, which was filled with a water bottle to match the dogs' weight and temperature.

Researchers found that the prefrontal brain activity increased when the intensity of contact with the dog or plush animal increased, confirming that more stimulation correlates with higher brain activity.

The results also showed that participants had higher prefrontal brain activity when interacting with the real dog than the plush animal.

Analysing the results, the researchers have hypothesised that given the high emotional relevance of social interactions with animals for the majority of humans, interacting with the dog led to higher emotional involvement in the participants than the plush animal – correlating with higher frontal activity.

Alongside this, the researchers hypothesise that the real dog activates a focus on them, and attention within humans, and attentional processes are also located within the frontal cortex.

Higher physiological arousal could also explain the results, with the interaction with the real dog potentially causing a greater cognitive load, being a more complex stimulus than a plush animal.

The findings could have implications for animal-assisted therapy, indicating that interactions with a dog could activate more attentional processes and create stronger emotional arousal.

Published in PLOS ONE on 5 October 2022, the study is open access.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.