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Kennel Club research finds rise in rogue puppy breeders
The research found that 72 per cent of puppy owners weren't asked about their suitability for ownership, indicating a rising likelihood of impulse purchases.
Organisation finds increase in puppies bought over social media.

The practice of buying puppies on social media has seen a three-fold increase, new research has revealed, enabling sellers to hide poor breeding conditions and leading to health and welfare issues.

Conducted by The Kennel Club, the research found a range of concerning practices in dog breeding and selling, leading the organisation to warn of an 'unprecedented welfare disaster' if this continues. 

Prompted by these findings, The Kennel Club has launched a 'Be Puppywise' campaign, with advice and resources available to encourage responsible puppy buying and breeding.

Key findings showed that one in three people admitted to not seeing their puppy in person before purchasing, with nearly a quarter of people (23 per cent) having their puppy delivered or picked up from a neutral location.

Surveying owners of puppies bought virtually, The Kennel Club found that one-third developed unexpected behavioural issues and had double the number of trips to the vet for non-routine treatment and checks in their first year.

Chief executive at The Kennel Club, Mark Beazley, said: “Thousands of puppies and dog owners are suffering and this research really does show a damning portrait of our puppy buying nation.

“The virtual puppy buying habits that were normalised during lockdown – which have enabled shady breeders to thrive – have combined in a perfect and terrible storm with the cost of living crisis. 

“This means that thousands of people who have been duped are now struggling to care for dogs with health and behavioural problems, who are sadly the victims of this unprecedented set of circumstances.”

Shockingly, the study found that 22 per cent of puppies become sick or die before their first birthday, and this increases to 36 per cent if the puppy was not seen in real life prior to purchasing.

The Kennel Club has identified a lack of buyer awareness as the main reason that rogue dog breeding is growing, with one-third of owners admitting that they didn't know the signs of a puppy farm, and 25 per cent suspecting their their breeder may be operating illegally. 

Research also found that 44 per cent of owners said that they bought their dog via an advert with red flag words, such as 'ready to go now' or 'puppy delivery available'. 

Mr Beazley continued: “With the world of puppy breeding and buying getting more and more difficult to navigate, it’s crucial that would-be owners know exactly what to look for when buying a puppy. 

“Puppy buyers should be cautious of adverts using words that try to lure you in with promises of ‘rare’ or ‘exotic’ dogs, or a quick sale, as a good breeder, such as a Kennel Club Assured Breeder, will always ask questions about your suitability for dog ownership, and you will often need to be prepared to go on a waiting list. 

“You should see the puppy interacting with its mum, where it was bred and reared in real life, so clever guises, marketing ploys or tactics to disguise a puppy’s true background to simply make a huge profit, are exposed.” 

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

Click here for more...
News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.