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Waitrose to roll out app that tracks emotional wellbeing of farm animals
"The fact that the app will be trialled and developed at scale with a leading supermarket chain is an incredibly significant and positive step for the industry." - Prof Francoise Wemelsfelder, SRUC.

SRUC behavioural scientists develop new method of wellbeing assessment.

Waitrose is trialling a new mobile application, developed by Scotland's Rural College (SRUC), which will help the retailer to assess the wellbeing of animals on its farms.

As the first of its kind, the app is designed to help field teams assessing Waitrose farms better recognise, understand and record 'emotionally expressive' behaviour that contributes to an animal’s quality of life.

According to SRUC, the app is underpinned by extensive scientific research. This has informed a new method of assessing wellbeing called 'Qualitative Behavioural Assessment' (QBA).

Animal welfare inspectors can use the app to record different behaviours in animals which are indicative of their general wellbeing, such as being relaxed, tense, playful or anxious.

This will then help field teams to describe and quantify the different expressions they observe, allowing for a better understanding of the moods the animals are experiencing while interacting with their environment and each other.

Professor Francoise Wemelsfelder from SRUC said: “Good physical health is vital for good welfare but there is clear consensus among the scientific animal welfare community that factors such as enjoyment, contentment and positive excitement play an equally vital role in ensuring that an animal has a good life.

“QBA not only provides a way to assess these factors, it also opens up the conversation about what positive emotional wellbeing for an animal truly looks like. Because we believe fundamentally that animals are not simply production systems to be managed. They are sentient creatures that must be cared for.

“While this remains very much in development, the fact that the app will be trialled and developed at scale with a leading supermarket chain is an incredibly significant and positive step for the industry.”

To learn more, please visit the Waitrose website.

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New roadshow brings free flea and tick checks to dog owners

News Story 1
 A nationwide roadshow offering free, personalised parasite risk assessments and flea and tick checks will be visiting popular dog events across the UK.

The All About Dogs shows in Norfolk and Knebworth, will be among the first events to host MSD Animal Health's Big Parasite Check campaign, which aims to address common misconceptions and highlight the importance of year-round parasite protection.

A total of six dog-friendly events will feature the free clinics from summer through to winter. Full roadshow dates and locations are available on The Big Parasite Check map or through your local MSD Animal Health Representative.  

Click here for more...
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BVA urges 'continued vigilance' over bluetongue

The British Veterinary Association (BVA) has urged vigilance following a concerning rise in Bluetongue (BTV) cases in sheep and cattle.

In a recent statement, the BVA noted that members are reporting more severe clinical signs and higher mortality rates than in previous years.

'We know that farm vets are working hard to support farmers and animals affected by this outbreak, during what is an extremely difficult time for all involved,' they stated. 'Continued vigilance to identify disease early is vital and vaccination remains the best way of protecting animals from this disease.'