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New project developing AI that can recognise a cow by its skin patterns
The new system aims to make the process of examining a cow much more effective and efficient.

Innovative project sees animal health organisations collaborate with video game developers

Agricultural innovation group Agri-EPI Centre and VetPartners are collaborating with video games developers on a new project which aims to help dairy farmers and advance cow health.

The SmARtview research is working to develop an Artificial Intelligence (AI)-based system that can recognise a cow by it's skin patterns, as well as a ‘HoloLens’ Augmented Reality (AR) headset that displays health and productivity data about an animal as a user views it.

This system will help make the process of examining a cow and then having to look up it's health records much more efficient and effective.

Agri-EPI’s South West Dairy Development Centre is being used to carry out the tests and the new system will also be trialled by veterinary professionals from VetPartners practices across the UK.

Head of dairy at Agri-Epi Duncan Forbes said: “The beauty of this project is that it combines farmers’ and vet’s experienced ‘eyes’ with real-time data: technology is being used to enhance, rather than replace, human skills.

“In addition, SmARtview could provide a solution to one of the key challenges of on-farm technology – while different devices like robotic milkers, sensors and collars can already collect plentiful data, its lack of integration limits insight to drive decision-making.”

Abertay University’s School of Design and Informatics will be leading the development of the AI, while games developer Pocket Sized Hands (PSH) work on developing the prototype AR headset.

Abertay professor Ruth Falconer said: “This project brings together our research areas of AI, user experience and games technology. We aim to develop ‘marker-less’ technology that can achieve the difficult task of recognising a cow by the patterning of its skin and shape in an environment where it is likely to be dirty, and the light and weather conditions change frequently.”

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.