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Owners urged not to replace vet visit with ‘Dr Google’
More than 80 per cent of vets have had clients challenge their professional opinion with information found on the internet.
Survey shows majority of vets have had clients challenge their diagnosis

The BVA is calling on pet owners not to replace a visit to the vets with non-clinical information they find online.

The call comes in response to BVA’s Voice of the Veterinary Profession Survey, which revealed 82 per cent of vets have had clients challenge their professional opinion with information found on the internet.

The BVA says that while it's encouraging that owners are taking an interest in their pet’s health, information found online should not compromise the value of speaking to a trusted and valued professional.

“The internet is a great tool for research but it must not undermine the expertise and years of training that a veterinary professional has,” said BVA president Simon Doherty. “Vets have a duty of care to animals and their knowledge and expertise mean that they are best placed to offer medical diagnosis and tailored advice to keep your pet happy and healthy.

“We recognise that there is some useful information on pet health, welfare and behaviour available online but guesswork and advice from unverified sources has the potential to cause a delay in proper treatment or lead to further issues and distress for the animal. The best source of information for animal health concerns will always be a vet who knows your pet.”

The BVA’s survey also found that 67 per cent of vets have seen an increase in cases of owners challenging their recommendations using ‘Dr Google’.  Some respondents blamed social media platforms and online forums, saying that clicking into online information led owners to question their vet's advice in areas including healthy diets and medication.

One vet reported seeing owners ‘home-diagnosing’ their pets on the internet, giving them human or non-pharmaceutical medication, and then only taking them to a vet at a point when it was almost too late to save them.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.