Taylor's campaign injects some fun into the adoption process.

A graphic communications graduate from the University of Northampton has won an industry award for her campaign to persuade people to choose a rescue dog over a puppy.

Taylar Wong received a YCN Student Award for her concept, which likened a rescue dog’s stay at the Dogs Trust to a time at University. Injecting some fun into the adoption process, Taylor produced images of cute dogs wearing mortarboards for use on social media and physical advertising.

“My campaign aimed to give more personality to the dogs, highlight key positive points and add a little fun to the rather lengthy adoption process,” she said. “I put cute dogs wearing mortarboards at the forefront of the campaign – because after all, who doesn't love a cute dog in a hat?”

Image (C) University of Northampton