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MSD found in breach of NOAH code on promotion
Bovilis BVD is a bovine viral diarrhoea vaccine for cattle.
Breach regards promotional material for Bovilis BVD

Pharmaceutical company MSD Animal Health has been found to be in breach of the NOAH Code of Practice for the Promotion of Animal Medicines.

The breach is with regard to a promotional leaflet and advertisements for Bovilis BVD, a bovine viral diarrhoea vaccine for cattle. The NOAH Code of Practice Committee concluded that the tagline “P.I. or not P.I.? That is the question!” was in breach of Clauses 4.3 (i), (ii), (iii) and 4.6 of the Code of Practice.

Further details of the Committee ruling are expected to be made shortly and will be published on the NOAH website. 

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Annual submission deadline small pet animal exemptions

News Story 1
 Companies marketing medicines for small pets exempt from authorisation must submit their annual return to the Veterinary Medicines Directorate (VMD) by 30 November 2026.

Submitting this annual return ensures continued compliance with regulatory requirements for products marketed without a full Marketing Authorisation. The exemption specifically applies to products intended for animals, cage birds, terrarium animals, small rodents, ferrets and rabbits.

For further details and submission guidelines, visit the gov.uk website.  

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News Shorts
BVA urges 'continued vigilance' over bluetongue

The British Veterinary Association (BVA) has urged vigilance following a concerning rise in Bluetongue (BTV) cases in sheep and cattle.

In a recent statement, the BVA noted that members are reporting more severe clinical signs and higher mortality rates than in previous years.

'We know that farm vets are working hard to support farmers and animals affected by this outbreak, during what is an extremely difficult time for all involved,' they stated. 'Continued vigilance to identify disease early is vital and vaccination remains the best way of protecting animals from this disease.'