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NPA urges caution over new label on bacon
Meat counter
The new label informs consumers that pigs have have been ‘Raised without antibiotics’.
Labels will appear in major retailers across the country

The National Pig Association (NPA) has raised concerns over a new label on bacon which informs consumers that pigs have have been ‘Raised without antibiotics’.

The label is backed by Alliance to Save Our Antibiotics (ASOA), but the NPA has warned that it ‘must not be used as a gimmick just to sell pork’.

The labels will appear in major retailers across the country on dry cured smoked back bacon, dry cured unsmoked back bacon and dry cured smoked streaky bacon.

Marketed by Spoilpig, the pork comes from RSPCA Assured pigs produced by Brydock Farms. Under the new system, pigs will only be given antibiotics when necessary. Treated pigs will be sold separately under a Freedom Food Label, but will not carry the antibiotic label.

“We have always believed this sort of labelling is inevitable in the UK but the key point from our point of view is that it must not be used as a gimmick just to sell a product,” commented NPA chief executive Zoe Davis.

“We are pleased that, in this case, animals can still be treated with antibiotics but we are concerned that consumers will be confused. We need to emphasise that all meat is antibiotic free – we must avoid any impression that by eating meat, consumers will somehow be exposed to harmful antibiotic residues.”

Spoilpig states that 85-90 per cent of the pigs raised received no antibiotics. The new system has been set up to ensure the pigs are not mixed in ages, which it said avoids illness though the benefits of a late weaning period.

ASOA said the initiative shows how major improvements in animal husbandry and welfare can ‘greatly contribute to reducing farm antibiotic use, while still delivering affordable meat.'

But the alliance stressed that it did not endorse ‘antibiotic-free’ meat labels and production systems, which have been seen in the US.

It said these can put animal health and welfare at risk when treatment is not provided when it is needed and that the term ‘antibiotic-free’ can mislead the consumer into thinking the main problem with antibiotics in livestock is the residues that end up in food. 

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.