Owners of brachycephalic dogs were more likely to use puppy selling websites to find their dog.

Potential buyers less likely to see any health records

New research shows that appearance is the main reason why owners buy brachycephalic dogs, despite their characteristics being linked to a variety of health conditions.

In a collaborative study led by the RVC, researchers found that the perceived health of the breed was of less concern in owners who purchased a brachycephalic dog, compared to owners of longer faced breeds.

The paper, published in the journal Animal Welfare, found that owners of brachycephalic dogs were more likely to use puppy selling websites to find their dog, less likely to see either parent of their puppy and less likely to see any health records.

“With growing evidence that these breeds are faced with a range of chronic and severe health conditions directly linked with their appearance, it is of huge concern that many people drawn to these breeds prioritise a dog’s looks over their long-term health and wellbeing,” commented lead author of the study, Dr Rowena Packer.

“Potential puppy buyers attracted to the appearance of these breeds should seriously consider whether they are emotionally and financially prepared to take on a breed with high risks of health complications, and consider whether alternative, lower-risk breeds would better fit their lifestyle.”

In light of their findings, the researchers make several recommendations, including moderating the use of brachycephalic dogs in the media, educating the public regarding the consequences of breeding animals based on their looks and promoting responsible pulp-buying practices for all breeds of dog.

They also recommend identifying and promoting breeds with fewer health conditions that fit the lifestyle niches associated with brachycephalic dog owners.

“Owners must be aware that as puppy-buyers, they are consumers, and their choices affect not only the health of the puppy they purchase but also the health of the breed more widely,” explained co-author Dr Mark Farnworth, associate professor of animal welfare at Plymouth University.

“If owners do not follow recommended processes when purchasing a puppy, for example, those set out in BVA AWF & RSPCA ‘Puppy Contract’, unscrupulous breeders will be kept in business, and continue to profit from the breeding and sale of unhealthy dogs.

"Without consumer awareness, breed health improvements are not possible and the overall health of these breeds will likely decline”.