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Cats like human interaction more than food - study
Cat and owner
The study found that cats enjoy interacting with humans more than playing with toys or eating.

Study dispels misconception that cats are aloof

A study by US researchers has revealed that cats prefer human interaction more than food or toys.

Writing in the journal Behavioural Processes, researchers from Oregon State University describe a ‘free-operant preference assessment’ they conducted with shelter and pet cats.

In the study, researchers left the cats in a room with various stimuli and observed how much interest they showed in each one. The preference assessment categories included social interaction, food, toys and scent.

“Although there was clear individual variability in cat preference, social interaction with humans was the most-preferred stimulus category for the majority of cats, followed by food,” the researchers said. “This was true for cats in both the pet and shelter population.”

It is a common belief - particular among those that dislike cats - that most felines are aloof, stubborn and difficult to train. Keen to dispel this misconception, lead researcher Kristyn Vitale Shreve decided to assess whether this was true.

Kristyn’s team placed a total of 55 cats - 22 from animal shelters and 23 pets - in solitary confinement for two and a half hours.
They used this time to work out each cat's preferred item of food (cat treats, chicken or tuna), toy (fuzzy mouse, feather, or toy on a springy wire), scent (catnip, gerbil or other cat - presented on a cloth) and human interaction (petting, baby talk or playing with a feather toy).

The cats were then surrounded by their preferred stimuli to see how much they interacted with them. While not every cat grasped the experiment, 19 of the cats spent most of their time with interacting with the human, rather than the food, toy or scent.

The food was the second most preferred item, enjoyed by 14 of the cats. Four cats opted for the toys and one went for the scent.

Looking ahead, the researchers hope to build on their findings by examining the use of the preferred stimuli as enrichment in applied settings. They also aim to assess individual cat’s motivation to work for their most-preferred stimulus as a measure of reinforcement.

 

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

Click here for more...
News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.