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Dogs capable of tactical deception, study suggests
Giving treat
Dogs are capable of tactical deception and will trick people to get what they want
Researchers test dogs' ability to deceive humans

A study by Swiss researchers has revealed that dogs are capable of tactical deception and will trick people to get what they want.

Published in the journal Animal Cognition, the study was led by Marianne Heberlein from the University of Zurich.

She came up with the idea of testing a dog’s ability to use deception after watching her own dogs. One would sometimes pretend to see something interesting in the garden to fool the other into giving up the prime sleeping spot. “This sort of thing happens quite often, but is not well studied,” she told New Scientist.

To see if the dogs would deceive humans, Marianne and her team paired dogs with two people - one that acted ‘cooperatively’ by giving food and one that acted ‘competitively’ by keeping the food for themselves.

After the dogs learned which person was cooperative and which one was competitive, they were given the option to lead the cooperative partner to one of three locations containing a favoured food item (sausage), a non-preferred food item (dog biscuit) or nothing at all.

After each trial, the dog led a partner to one of the locations and would be allowed to eat whatever was there. This gave the dog an incentive to deceive the competitive partner by leading them to the empty location, before taking their cooperative partner to the preferred food.

On the first day of testing, the dogs led the cooperative partner to the preferred food box more than expected by chance, and more often than the competitive partner.

On the second day, the dogs led the competitive partner less often to the preferred food than expected by chance, and to the empty location more often than the cooperative partner.

‘These results show that dogs distinguished between the cooperative and the competitive partner, and indicate the flexibility of dogs to adjust their behaviour and that they are able to use tactical deception,’ the authors conclude.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.