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‘Puppy talk’ has a functional value, study shows
puppy and owner
Puppies were shown to be ‘highly reactive’ to dog-directed speech.
Scientists decode ‘dog-directed’ speech

New research has shown that puppies respond positively to the higher pitch, slower tempo speech we direct at them, which is similar to the ‘baby talk’ we use for human infants.

For the first time, scientists have explored why we use ‘dog-directed speech’ and the impact this has on canine behaviour. Their findings have been published in the Proceedings of the Royal Society B.

Human adults often change their speech when talking to babies, adopting a higher and more varied pitch, a slower tempo and clearer pronunciation of vowels. This is known to engage the attention of infants and promote learning.

Thirty female participants were recorded speaking in front of photographs of puppies, adult and old dogs. Researchers analysed the quality of their speech and played the recordings back to dogs, to assess their reactions to dog-directed speech, and normal speech.

The research team found humans used dog-directed speech at dogs of all ages, but they used a higher pitch when communicating with puppies.

Puppies were shown to be ‘highly reactive’ to dog-directed speech, and the pitch was a key factor modulating their behaviour. Researchers say this suggests this type of speech ‘has a functional value in young dogs,’ engaging their attention and promoting human-puppy interaction.

However, older dogs did not react any differently to dog-directed speech, compared with normal speech.

Despite this, study participants continued to use this speech register in older dogs. It is thought pet-directed speech is used as an attempt to communicate with a non-verbal companion. Researchers note that speech is also modified in contexts ‘where the speaker feels, consciously or unconsciously, that the listener may not fully master language…’

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.