Canine Prostate Awareness Month to take place in November
Most people will be aware of ‘Movember’, a month of fundraising for male prostate disease and testicular cancer. Virbac hopes to remind people that men are not the only ones suffering from prostate disorders.
More than 80 per cent of entire males dogs over the age of five suffer from Benign Prostatic Hyperplasia (BPH), according to the company.
To raise awareness of this fact, Virbac is running an Canine Prostate Awareness Month (CPAM) throughout November. It is hoped that the campaign will highlight the prevalence of the disease, and encourage practices and owners to test for it.
The company is providing veterinary practices with promotional materials, including owner educational and display materials, a template press release for local media, and free branded slip leads to pass on to owners who have had their dog checked.
Senior Project Manager Chris Geddes says “CPAM is a well-supported initiative and, running it at a time when the media spotlight is already on the dangers of prostate cancer in men, means we can spread the message that owners should also be monitoring older dogs for signs of prostate disease”.
Practices diagnosing a dog with BPH during CPAM have been asked to contact Virbac, who are planning to publish a series of case studies.
FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.
