Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 2nd August 2012
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel
Utilise your practice waiting room!
Survey reveals waiting rooms are revenue opportunities

A national survey has revealed that the majority of posters, leaflets and other displays in vets' waiting rooms can be the most effective means of building ambience, and they can provide a significant opportunity to increase practice revenue.

The survey collated the views of more than 100 practice managers, and found out that nearly 70% believed waiting room displays were very effective at improving ambience and 65% felt they were effective at conveying information.

However, only 8% felt they were very effective at increasing turnover and 7% felt they had a significant impact in selling a product or brand.

Areas to be worked on were identified as the frequency with which displays are changed, deciding upon the right messages to be communicated and utilising contemporary formats, such as interactive or digital displays, to best communicate with clients.

Helen Cawthra, Managing Director of TMA - who conducted the survey - said: “It is all very well building ambience and providing loyalty but in today’s market, it is important that vets take hold of every opportunity to generate revenue in every way possible."

Become a member or log in to add this story to your CPD history

Defra shares new Sanitary and Phytosanitary guidance

News Story 1
 Defra has published guidance for the vet sector ahead of a proposed UK-EU Sanitary and Phytosanitary agreement.

The agreement, which will change the movement and trade of animals and related products, could see reductions in checks, paperwork and certification. As well as describing regulatory developments, the advice highlights the importance of animal ID, registration and traceability in disease control and other compliance arrangements.

The guidance can be found here. More detail is expected as negotiations progress. 

Click here for more...
News Shorts
Lords Committee opens Pet Parasite Medication inquiry

The House of Lords Environment and Climate Change Committee will launch its inquiry into Pet Parasite Medication (PPM) on Wednesday (3 June).

Focusing on treatments containing fipronil and imidacloprid, the inquiry will seek to understand distribution pathways and the impacts of PPM use and non-use on biodiversity and human health. It will also cover current regulation, monitoring, and the potential implications for pets and their owners.

The committee will hear evidence from environmental non-governmental organisations and research institutes. The public can follow the proceedings live on Parliament TV or in person in the Palace of Westminster.