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Cardiovascular Collapse

Author: Mike Martin, of Martin Referrals
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Secret Life of Cats sparks sales boom

Amazon reports soaring sales of pet tracking devices
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Pfizer Practice Management Academy launched
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Online courses in management disciplines offered

The launch of a new online Practice Management Academy has been announced by Pfizer's Vet Support+. The new Academy will offer e-learning online training in the management disciplines vital to run a veterinary business and help it thrive.

Twelve courses covering the fields of Marketing, Client Relations, Staff Management and Financial Operations are being offered to participants, who can elect to study individual courses, focus on specific areas of management, or enrol in the Practice Management Academy outright. A Pfizer Business Consultant will serve on each course as an online expert tutor to facilitate the participant's learning experience.  

Commenting, Director Business Innovation at Pfizer Ned Flaxman said "Using an E-Learning platform is a well-trodden path, ideal for busy individuals wishing to improve or gain new practice management skills without leaving the surgery, or sofa. However, unlike some e-learning which can leave the participant feeling like they are gaining theoretical know-how only, and working in somewhat of a silo, our Academy offers an 'online campus'. This provides a flexible, convenient and supportive training environment for shared theory and practical learning with other colleagues from the veterinary profession under the guidance of e-tutors and experts."

Further details are available at http://www.vetsupportplus.co.uk/

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News Shorts
Reading to dogs transformed life of boy with dyslexia

A Dogs Helping Kids scheme in North Devon, which aims to help children learn to read by practising aloud with dogs, has transformed the life of a boy with dyslexia. Aged nine, Finn Swanson was diagnosed as having dyslexic traits last year, and was a reluctant reader, which was impacting on his progress and confidence.

However, since he began reading to Dexter, a shih tzu/poodle cross, and Kym, a cavalier King Charles/poodle cross, Finn's teachers have seen a transformation in him. Special educational needs co-ordinator, Naomi Jeffries, says: "He's a completely different child."