Ethics more important than looks
In fact, over two thirds of the nations single women (67 per cent) states that the ethical stance of a romantic partner is more important than their looks. Men however, flag behind a little, with just 52 per cent agreeing that ethics are more important than looks.
The RSPCA is using this data to encourage diners on Valentine’s Day to choose an ethical restaurant. In fact, a significant number of people – one in five (22 per cent) of all those surveyed by YouGov – would be more impressed if they were invited to a restaurant such as one offering higher welfare ingredients on Valentine’s Day than if they were invited to one that was not.
The RSPCA’s ‘restaurant finder’ (available at www.freedomfood.co.uk/simplyask) enables users to find the restaurants near to their towns with high welfare credentials.