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Amazon to change pig 'swill feeding' advert
Swill feeding has been banned in the UK since 2001.
Move follows complaint by the National Pig Association

The National Pig Association (NPA) has welcomed a promise from Amazon to change an advert featuring a pig being fed kitchen scraps.

The advert in question is for the Amazon Echo Dot and has appeared in cinemas across the UK. In a complaint to the Advertising Standards Authority (ASA), NPA chief executive Zoe Davies said the practice is classed as swill feeding, which has been banned in the UK since 2001.

She called on the ASA to remove the advert, ‘‘keeping ASF and other awful notifiable diseases out of the UK pig population".

A complaint was also made to the ASA by vet Duncan Berkshire of the Pig Veterinary Society to remove the footage "from all media immediately".

On Friday (3 May), the ASA contacted Duncan and Zoe informing them that they would be taking their complaints seriously.

The ASA wrote: "We think you have a valid point and, with a view to acting quickly, we instructed Amazon to change their ad. We asked them to remove the scene in question, and I’m pleased to advise that we have received an assurance from them that they will make that change should the ad appear again.”

Zoe said: "This is an excellent result. We are really pleased the ASA understood the seriousness of our complaint and reached the same conclusion. We also welcome what appears to be Amazon's promise to remove the footage from future adverts. And we hope this sends out a message to other media outlets and advertisers.

"We also stressing yet again how important it is that all pig owners adhere to the swill feeding - and that means not feeding kitchen waste, even if it doesn't contain meat." 

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AWF Student Grant open for submissions

News Story 1
 Applications are open for the Animal Welfare Foundation (AWF) Student Grant Scheme for innovative research projects designed to impact animal welfare.

Undergraduate and postgraduate students of veterinary science, veterinary nursing, agriculture studies and animal welfare are invited to submit their proposals to undertake research projects next year.

Grants are decided based on the project’s innovation, relevance to topical animal welfare issues and ability to contribute towards raising animal welfare standards. For more information visit animalwelfarefoundation.org.uk.  

Click here for more...
News Shorts
SPANA film highlights plight of working animals overseas

Animal welfare charity SPANA (The Society for the Protection of Animals Abroad) has teamed up with Brian Blessed and other famous voices to highlight the plight of working animals overseas.

In a new animated film, the celebrities raise awareness by showing the solidarity of the UK's own working animals on strike. A sniffer dog (Brian Blessed), police horse (Peter Egan) and sheepdog (Deborah Meaden) are shown ignoring their duties and protesting in solidarity with animals in developing countries.

SPANA chef executive Geoffrey Dennis said: "We are so grateful to Deborah, Peter and Brian for lending their voices to our new film, and for speaking up for millions of working animals overseas. SPANA believes that a life of work should not mean a life of suffering, and it is only thanks to people’s generosity and support that we can continue our vital work improving the lives of these animals."